Target Direct Mail

This school project involved creating a direct mail piece aimed at college students heading back to school. The mailer opens to reveal a series of items sold at Target under the Room Essentials brand. The mailer also features a pull-out perforated coupon with a handy QR code. The QR code links to Target’s website and a mobile coupon. Additionally, a series of four quarter-page magazine ads visually links with the mailer to reinforce the message through repetition. The layout reflects Target's clean advertising style.

Coupon pulls up out of mailer, perforated for easy removal.

This is the coupon itself, removed from the mailer.

Top: Front and back of mailer.

Bottom: Inside of mailer.

Mockup of phone coupon linked to QR code on the print coupon.

Series of four magazine ads.

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